about us

Who We Are

Hi There! We are members of the global footwear family. Among us, some have 18 years of experience, some 20 years, and others 16 years. We are proud members of the Apex Footwear Ltd. family—a company with nearly 35 years of history. In Bangladesh, Apex has earned the reputation of being the number one retail shoe brand. Apex exports shoes to more than 30 countries, including Europe, America, the Middle East, and Asia. Each of us has sold between 50,000 to 60,000 pairs of shoes every year, and we’ve dealt with even more customers. Here in our country, we’ve heard countless complaints, feedback, and real-life experiences directly from customers. That’s why we want to share our stories with the world—because real experience deserves to be heard.

Our Misson

Hi, we’re Team Footinst.
Our mission is to share real, hands-on retail experiences with people who truly care about footwear.

With over 18 years in footwear retail, our team brings deep experience from the sales floor. We’ve collectively participated in over 100 company-led trainings—including sales techniques, product knowledge, store maintenance, and customer engagement—and we’ve applied those lessons directly in our stores with great results.
We believe customers deserve to understand not just the product, but also the experience, effort, and knowledge that go into offering the right pair of shoes. Through this platform, we aim to bring you those insights, straight from the floor to your screen.

our vision

Our vision is simple: to be your most trusted buddy when it comes to shoes store.

From helping people choose the right pair to sharing what truly works in real life—we want to guide everyone with honest advice, expert tips, and hands-on store experience. We dream of building a place where anyone, from first-time buyers to shoe lovers, feels confident, informed, and cared for—just like they’re talking to a friend at the shop.

By doing this, we hope to inspire better service across the entire footwear industry—encouraging more sales teams to focus on real customer needs, more brands to value practical feedback, and more people to appreciate the hard work behind every good pair of shoes.